UK based e-Customer Service World have described Steve as ‘Australia’s leading corporate culture authority’. SOCAP in Europe have described Steve as ‘the leading Australian Customer Care Guru’. We think these accolades aptly encompass Steve’s unique expertise.

Steve has created the concept of UGRs® which is receiving global acclaim as a tool to understand and improve workplace culture. Guy Russo, ex CEO of McDonalds Australia and China, and current CEO of Kmart say:

‘In the 1980s it was Ken Blanchard and ‘Situational Leadership’, and Allan Pease and ‘Body Language’. In the 2000s it was Jim Collins and Good to Great. Now is the time for Steve Simpson and UGRs’.

Steve is a Past Chapter President of the Australian Customer Service Association, and he has been an evaluator in the Australian Customer Service Awards. He was an invited member of an international team studying standards of World Class Customer Care, organised through the US based SOCAP. He has also achieved international recognition as a Certified Speaking Professional (CSP) the highest speaker accreditation recognised by the International Federation of Professional Speakers.

He has a Master’s Degree from the University of Alberta, is the author of two books and is a contributing author to a further two books.